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YouTube SEO

How discovery actually works on YouTube, and which parts of the metadata are worth your time versus which ones creators over-invest in.

Other subjects

  • Faceless channels

    Starting and running a channel that never shows a face: picking the subject, judging whether a niche is really saturated, and what the format costs to sustain.

  • Shorts

    The vertical format on its own terms: cut rhythm, the first two seconds, and why a Short that holds attention looks nothing like a trimmed long-form video.

  • Scripts

    Writing the thing before filming it: hooks that are not clickbait, structure that survives the middle, and how much of a script is worth writing at all.

  • Tools and costs

    What the software stack around a channel really costs, what each tool is for, and where the categories overlap enough that you are paying twice.

  • Growth and money

    Subscribers, watch time and revenue: reading your own analytics without flattering yourself, and what changes between the first hundred and the first thousand.