YouTube SEO
How discovery actually works on YouTube, and which parts of the metadata are worth your time versus which ones creators over-invest in.
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Other subjects
- Faceless channels
Starting and running a channel that never shows a face: picking the subject, judging whether a niche is really saturated, and what the format costs to sustain.
- Shorts
The vertical format on its own terms: cut rhythm, the first two seconds, and why a Short that holds attention looks nothing like a trimmed long-form video.
- Scripts
Writing the thing before filming it: hooks that are not clickbait, structure that survives the middle, and how much of a script is worth writing at all.
- Tools and costs
What the software stack around a channel really costs, what each tool is for, and where the categories overlap enough that you are paying twice.
- Growth and money
Subscribers, watch time and revenue: reading your own analytics without flattering yourself, and what changes between the first hundred and the first thousand.