Notas de campo
Lo que aprendemos operando los motores
Notas de trabajo de un estudio que renderiza vídeo de YouTube todos los días. Cada artículo se apoya en algo que medimos, no en consejos leídos por ahí.
Estantes
Faceless channels
Starting and running a channel that never shows a face: picking the subject, judging whether a niche is really saturated, and what the format costs to sustain.
YouTube SEO
How discovery actually works on YouTube, and which parts of the metadata are worth your time versus which ones creators over-invest in.
Shorts
The vertical format on its own terms: cut rhythm, the first two seconds, and why a Short that holds attention looks nothing like a trimmed long-form video.
Scripts
Writing the thing before filming it: hooks that are not clickbait, structure that survives the middle, and how much of a script is worth writing at all.
Tools and costs
What the software stack around a channel really costs, what each tool is for, and where the categories overlap enough that you are paying twice.
Growth and money
Subscribers, watch time and revenue: reading your own analytics without flattering yourself, and what changes between the first hundred and the first thousand.
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